3/13/2013
Interview by : IBTSAM ALI
Omer Malik a news Producer in Duniya TV, teaches graphic to
the Mass Communication dept of U.S.A on visiting basis. His vast experience in
the field made us curious to know more about him & his thoughts. Here is
the rest.
1 Let’s start with your practical Background.
I have been in Electronic media form the past 11 years,
starting from PTV in Jan 2001 as a 3D Animator for almost 2 years, then moved
to Geo in 2003 as an Assistant Producer in the Infotainment Dept & then,
I was transferred to the current affairs dept. However soon after that in 2004
Oct, I got a job in AJJ TV as an Associate producer in the infotainment dept.
there I made documentaries & steered many shows as a producer. In 2007 I
joined Express channel but I left it after 6 months going back to AJJ & Finally
in 2008 I joining Duniya TV as a Package producer.
Importance of Multi-Media for today’s Media
Student
Multimedia has penetrated its roots deep in today’s media
for the last 3 to 4 years; as TV is only a visual medium, so there comes a strong
need of virtual & real design. The generation ahead is very talented,
artistic & ingenious. There is a strong need of there presence in the
industry but the lack somehow came in their education and ideal orthodox
situations over media, as the media they don’t understand that our media shapes
itself every day.
3 What does today’s Media Student lack in?
Today media has no ethics, from last 5-8 years there has been,
a set pattern in media, and it boomed. But now the students accelerating
towards media come in with the lack of practical awareness and knowledge. Reason
standing is that when, even in the biggest universities in Lahore, the teachers
present at Institutes have no or very less practical education and awareness,
which is a very essential need, related to media studies. If you yourself have
no experience it is hard to teach this field as the theory base knowledge have
its own passé but is not everything. however It is not the fault of students,
universities do not provide facilities, equipment that the coming generation
needs to build a proper aesthetic, so that when they graduate they can go in
media and work properly, due to all these circumstances, I have seen many talented
people get disheartened and leave this profession as they didn't know enough
and have not faced much opportunities. Institutes need to provide practical education
with proper instruments, training for their better future.
A message for new comers in the field!
As media today is vast but unshaped, students need to Work
hard in any way possible, because it will pay off one day by all means.
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