Monday, 18 March 2013

Usman Shahid Selected For Journalist Workshop in Nepal


By : Umaira Amjad

International Center for Journalists (ICFJ) had started a course called Youth in South Asia; the duration of the course was 6 week, starting from 28th Feb. to 10th march 2013.ICFJ selected 80 candidates from 8 SAARC (South Asians Association Regional Corporation) countries. After the completion of the course further 30 candidates were qualified for a workshop in Kathmandu, Nepal based on their performance & Feature, the 5 day workshop from April 21st-27th 2013.
Mr.Usman Shahid, a visiting lecturer, had been selected for the course & in now being given the opportunity to attend the workshop. He teaches the media studies department at U.S.A for the past one year.
His feature stories topic is "Glue Sniffers youth in Lahore”, Youth that is addicted to adhesive glue.

Sunday, 17 March 2013

“Democracy is the best way to create awareness”, Dr Haider said.

By : Kashaf Iqbal

On 13th march 2013 Dr Mubarik Haider was invited to talk on “the responsibilities of a journalist” in University of South Asia Lahore at the Media Studies Department. Dr Haider was one of the founding members of Pakistan People’s Party, also the author of Tehziab e Nargasiat. He said that Army and Feudal class dominate Pakistan for many years and people are against dictatorship. He reminisced that during Ayubs regime Newspaper was nationalized by government and at that time journalists were not free to write against government, Media did not have freedom of speech. He further stated that Ayub khan introduced Pakistan Television, Zia ul Haq promote VCR culture and Musharaf introduce new channels because all dictators wanted people to be confided to their homes & not voice their thoughts. Adding to his lecture he said that opinion makers are under influence of ISI. He later answered the question raised by the students & bid good bye.

Saturday, 16 March 2013

Condolences

We regret to announce the passing of Prof. Asif Yousaf Khan, of the Pharmacy Department in U.S.A.
He expired on the 4th of February due to Lung Cancer at Shaukal Khanum Meomorial Hospital, Lahore.
He was aged 29, a hardworking teacher, a committed student (he was doing his M.Phil thesis), obedient son, inspiring brother & loving husband.
He was one of the dearest teachers of the department, a support to many & an inspiration to his students.
May He Rest In Peace & Achieve The Great Place in Heaven.

Media Studies Elections March 2013



By : Kashaf Iqbal
On 13th March 2013 Media Studies Department conducted its first annual elections, forming their first Media studies society (MSS). The election was held for the positions of President from MMS, Vice President from any sub category and General Secretary from BMS. The nominee were to be elected with votes by the students, the selected nominees were Anam Mansha as President, Annam Lodhi as Vice President and Ali Haider as General Secretory these candidates were selected undisputed.  The ceremony ended with refreshments for all. 

Wednesday, 13 March 2013

"The institutions are to be blamed for the lack of practical knowledge in students" Umer Malik


3/13/2013 
Interview by : IBTSAM ALI

Omer Malik a news Producer in Duniya TV, teaches graphic to the Mass Communication dept of U.S.A on visiting basis. His vast experience in the field made us curious to know more about him & his thoughts. Here is the rest.

1   Let’s start with your practical Background.
I have been in Electronic media form the past 11 years, starting from PTV in Jan 2001 as a 3D Animator for almost 2 years, then moved to Geo in 2003 as an Assistant Producer in the Infotainment Dept  & then, I was transferred to the current affairs dept. However soon after that in 2004 Oct, I got a job in AJJ TV as an Associate producer in the infotainment dept. there I made documentaries & steered many shows as a producer. In 2007 I joined Express channel but I left it after 6 months going back to AJJ & Finally in 2008 I joining Duniya TV as a Package producer.

    Importance of Multi-Media for today’s Media Student
Multimedia has penetrated its roots deep in today’s media for the last 3 to 4 years; as TV is only a visual medium, so there comes a strong need of virtual & real design. The generation ahead is very talented, artistic & ingenious. There is a strong need of there presence in the industry but the lack somehow came in their education and ideal orthodox situations over media, as the media they don’t understand that our media shapes itself every day.

3 What does today’s Media Student lack in?
Today media has no ethics, from last 5-8 years there has been, a set pattern in media, and it boomed. But now the students accelerating towards media come in with the lack of practical awareness and knowledge. Reason standing is that when, even in the biggest universities in Lahore, the teachers present at Institutes have no or very less practical education and awareness, which is a very essential need, related to media studies. If you yourself have no experience it is hard to teach this field as the theory base knowledge have its own passé but is not everything. however It is not the fault of students, universities do not provide facilities, equipment that the coming generation needs to build a proper aesthetic, so that when they graduate they can go in media and work properly, due to all these circumstances, I have seen many talented people get disheartened and leave this profession as they didn't know enough and have not faced much opportunities. Institutes need to provide practical education with proper instruments, training for their better future.

   A message for new comers in the field!
As media today is vast but unshaped, students need to Work hard in any way possible, because it will pay off one day by all means.



International Journalism Conference 2013


By : Annam Lodhi

The FPAC (Foundation for Promotion of Academic collaboration) organized its first IJC (International Journalism Conference), from 21st to 23rd of Feb. 2013 - co-organized by the government of Punjab - was held in Pearl Continental.
The focus of the conference was to talk about the changes Pakistani media had made in contrast to international, its pros & cons & future in today’s world. From all over Punjab, students of Mass Communication - as well as students, teachers, & people of other professions – were in attendance.
The conference was headed by Amir Rafique & inaugurated by CM Punjab - Shahbaz Sharif. In his speech, the CM brought awareness to the predicaments Pakistan, & how the media can assist in showing the world the true & pure magic of our country. He also shed light on how it is the youth of Pakistan that has the power to bring about a change, & thus holding a conference to show how this can be done in a positive manner.
The seminar started with Ingrid Mueller’s (a German journalist) presentation on the basics of media, followed by Ameer Hamza’s (a Pakistani working for international media) speech on the globalization of media. Mr. Hamza underlined one of the main issues of today’s media, stating: “Majority of it is owned by selected co-operations, which has reduced diversity & hence opinion making is easy”. Mr. Irtaza (anchor of Awam ki Baat, Dawn News) talked on what television was made for & what it has become, saying “Truth is the name of journalism”.
Next was Dr.Zsuzanna’s (a PHD in nutrition & change maker) energetic session on how to bring about positive change with just a few steps. She asked people to hug anyone (of the same gender) stand 5 steps from them.  This opened up people to each other, breaking the ice between them & allowing them to mix with each other better in the later sessions. She said that the drawback of today’s youth is the fear to open up & this fear leads to many problems.
Prof. Dr. Ahsan Akhtar Naz, Jawad Hassan & Raza Naeem talked on media ethics & accountability. Prof. Dr. Muhghees-ud-din-shekih (Dean of PU media studies dept.), Amna Ashraf, Dr. Anjum Zia spoke on Media Education. The audience was at all times given a healthy chance to ask questions, clarify their doubts & to put points forward, criticise & receive convincing answers by the panel.
The main purpose of day one was to educate the youth about the media & it’s working. The day ended with the recording of the show “Awam ki Baat” by Irtaza for Dawn News - topic of the show being journalism.
The next day was yet another information filled session; the tent was full of thriving students. The day began with the topic “Business Journalism”. Suhayll Riaz Raja (Dean of Superior University: Media Dept.) talked about the advertising business, Prof; Rizwan Razi (teacher at Superior University: Media Dept.) gave a brief on how business channels are supposed to be & the PEMRA requirements.
To end the session phenomenally, a remarkable presentation by Mr. Talhat Hussain on “Media Globalization, Pakistan’s Context”. In a very enlightening speech, he said: “Pakistan didn’t need global media to be integrated into the world map”. He further elaborated his points, saying that the new media was a luxury for the elite. His persona had a great effect on the students who looked up to him as an inspiration.
The day commenced with the topic of “Social Media Factor”, presented by Dr. Anjum Zia, supported by Ali Ashraf who presented the interactive model between normal & social media, showcasing how social media allowed audience to give feedback & interact with its provider which the former didn’t. Farhan Masood (founder of Pakistan Go Green) elaborated on the importance of how social media can be the cause of changes. Waseem Badami (ARY Anchor) talked on the practical sense of journalism.
The last entry on the day’s agenda was a round table talk between the students & all the panellist present from both days, including many more journalists & media persons. The session was held to voice out the concerns of the current Pakistani media, in turn listing out ways to solve them & how the youth will be the stepping stone to its improvements.


In hopes to implement the learned knowledge in future days to come, the conference closed with a dinner from the CM to all the participants.

USA Events



UNIVERSITY OF SOUTH ASIA (Visit to Lahore Stock Exchange , Merit Certificate Distribution to the selected students by Lahore Stock Exchange - 11 selected students were given merit certificates by Director usa  26 february. 

  


USADS Performing on 8th March at University of Agriculture Faisalabad along with 12 National Universities.
 Malik Salman Aslam(President , Head Incharge) - Hosting Grand Event of Jashan e Bharan 2013
23 feb to 25 feb.

UNIVERSITY OF SOUTH ASIA - BLOOD DONATION CAMP 19 feb 2013.
NOC of Pharmacy Department
 Journalism conference at PC 21 feb & 22 feb 2013